Your privacy explained in plain English
Privacy pages are notoriously difficult to read. Full of legalese that no-one actually understands. Instead, we want to be as transparent as possible and outline what information we collect and how we use it in easy to understand English.
Unlike most organizations, we haven't created this page to comply with a piece of legislation or cover our backsides. We've written it so you know exactly what information we have on you and how we use it.
The short version:
- Browsing the site is anonymous.
- We only know who you are if you tell us through one of our forms.
- We use what you tell us to reply to you and, if you take the AI Readiness Assessment, to send a few emails about your results. We never sell it, and we don't run a newsletter.
- Ask us to delete it at any time and we will.
What we know about the average visitor
We don't collect much about the average visitor. We use the privacy focused Fathom Analytics and collect some minimal information about you:
- How many people visit the website
- Which website led you here
- Which pages you visit
- Which device you use
- What browser you're using
- Which country you're connecting from
We also count a few simple actions, like how many people reach each step of a form or download our capabilities one-pager. That tells us where the site is working and where it isn't.
All of this analytics data is anonymous. It isn't tied to your name or email, and we can't see details on individual visitors.
What we know when you fill in a form
We only learn who you are when you choose to tell us. Alongside what you type, we keep a little context about where the request came from: the website or campaign link that sent you to us, the country you're connecting from and the details your browser sends about itself (its "user agent", which names the browser, its version and your operating system). We never store your IP address.
Booking a call
When you fill in the Book a Call form, we store:
- Your name and email address
- Your company name and any notes you add, if you give them
- Your answers to the questions about your project
We use this to prepare for the call, so we don't spend the first fifteen minutes asking questions you've already answered. If you go on to book a time, Calendly lets us know so we can match the booking to your answers.
The AI Readiness Assessment
When you complete the assessment, we store:
- Your name, email address and company name
- Your company size and industry
- Your company website, if you give it
- Your answers, and the score we calculate from them
If you share your website, we read its public pages and use our own AI platform to write a short summary of what your business does, so your report is about you rather than a generic company. We then turn your results into a report and email you a link to it. The report is only reachable through that unique link.
After the report, we send a short series of emails with ideas that match your results. Every one has an unsubscribe link, and one click stops them.
Our capabilities one-pager
You can download the one-pager from the link at the bottom of any page without giving us anything.
Who helps us handle your information
We use a small number of well-known services to run the site. Each one only gets what it needs to do its job:
- Cloudflare hosts the website and the database where form submissions are stored. Its Turnstile check runs on our forms to keep out spam bots, without making you solve puzzles.
- Attio is our customer relationship tool. It's where we keep track of who we're talking to, so whoever picks up your enquiry has the context.
- Resend sends our emails, including the notifications our team receives.
- Calendly handles call bookings. The booking calendar on our site comes from Calendly, and it follows Calendly's privacy policy.
- Loops sends the AI Readiness Assessment emails and handles unsubscribes.
- Doppio turns your AI Readiness report into a PDF.
What's stored in your browser
We don't use advertising or tracking cookies. If you start a form and come back to it in the same tab, your progress is saved in your browser so you don't lose it. That's cleared when you close the tab. It isn't sent to us.
What if you're unhappy with how we hold your data?
If you have any concerns, you can always contact us at contact@sul.io. We'll happily tell you what we hold on you, or delete it from our database and our customer relationship tool.
If you're receiving AI Readiness emails, you can unsubscribe at the bottom of each one.
We believe that privacy is of utmost importance and we aim to be as transparent as possible about the information we collect and what we do with it.